Selling products online is more competitive than ever — but when done right, Pay Per Click (PPC) advertising can be one of the fastest and most scalable ways to grow your eCommerce business.

At Aethon Web, we specialize in eCommerce PPC campaigns that go beyond impressions and clicks. We build performance-driven strategies that turn browsers into buyers, optimize for return on ad spend (ROAS), and help you grow profitably on platforms like Google Shopping, Search, Performance Max, and YouTube

Whether you’re just launching your store or managing thousands of SKUs, we deliver precision-targeted campaigns that attract ready-to-buy customers and keep your brand top-of-mind throughout the buyer journey.

We manage every aspect of your paid advertising campaigns, from setup to scaling — ensuring your products are shown to the right audience, in the right format, at the right time.

We audit and optimize your Google Merchant Center product feed to improve data quality, product titles, images, categories, and GTIN/MPNs — all of which impact your ad visibility and performance.

We build segmented Shopping campaigns based on product categories, pricing tiers, margin levels, and performance history — giving you control over what gets promoted and when.

We leverage Google’s automated campaign type to target users across Search, Shopping, YouTube, Gmail, and Display. We control asset groups, product signals, and audience intent to maximize ROAS.

We run high-converting search ads that target both non-branded and branded queries, ensuring you own your product name in search results and compete effectively for general category terms.

We reconnect with past visitors using product-based retargeting campaigns that show users exactly what they viewed — and offer a path back to purchase.

We promote top products using engaging video ads on YouTube, including unboxings, tutorials, or brand awareness campaigns aligned with the shopping journey.

We apply strategic bidding models (Target ROAS, Max Conversions, Enhanced CPC) and shift budget dynamically toward best-performing products and campaigns.

We ensure full tracking through Google Ads, Google Analytics, and Google Tag Manager to capture revenue, ROAS, funnel steps, and key events like cart adds and checkouts.

We review performance by SKU, campaign, and audience, making changes weekly to bids, creatives, and segmentation. We scale what works and eliminate what doesn’t.

You’ll receive monthly reports showing:

• Total ad spend
• Cost per acquisition (CPA)
• Revenue and ROAS
• Top-performing products
• Audience engagement and attribution insights

eCommerce PPC is the practice of running paid ads across search engines and shopping platforms to drive product sales. The most common platforms include:

• Google Shopping Ads
• Performance Max Campaigns
• Search Ads for product-related queries
• Dynamic Remarketing Ads
• YouTube Product Showcase Ads
• Display Retargeting Campaigns

Unlike SEO, which takes time to build traction, PPC allows you to instantly appear in front of shoppers who are actively searching for the products you sell.

Our goal? To get your products in front of the right people — and make every click count.

We analyze your store, product categories, average order value, and conversion funnel.

We set up Merchant Center, optimize your feed, and launch Shopping, Search, and Performance Max campaigns.

All campaign and conversion tracking is installed and verified.

We monitor product-level data, adjust bids, test creatives, and scale successful campaigns.

You get monthly performance reports and strategic recommendations — no fluff, just results.

Today’s shoppers are browsing multiple platforms, comparing prices, and reading reviews before making a purchase. eCommerce PPC allows you to:

• Appear at the top of Google Shopping results
• Show ads to users who viewed your products but didn’t purchase
• Target competitor brand terms with strategic search ads
• Launch new products quickly with paid promotion
• Retarget cart abandoners with personalized offers
• Scale ad spend based on product performance and margin

With the right campaign structure and optimization, eCommerce PPC turns your product catalog into a revenue machine.

Our eCommerce PPC service is ideal for:

• DTC (direct-to-consumer) brands selling physical or digital products
• Shopify, WooCommerce, Magento, or BigCommerce store owners
• Amazon sellers looking to diversify traffic
• Dropshipping businesses targeting niche markets
• Subscription box brands
• Brick-and-mortar retailers expanding into online sales

Whether you’re selling 10 products or 10,000, we design your campaigns to be scalable, profitable, and data-driven.