In the real estate market, visibility and trust are everything. Today’s buyers and sellers begin their journey online, which means your website needs to do much more than just display listings. It should position you as the local expert, generate qualified leads, and offer a seamless experience for property search.

At Aethon, we specialize in designing custom IDX-integrated websites for real estate professionals, brokerages, and agencies. These websites are built from the ground up to provide powerful MLS search tools, modern design, and lead generation features that help you grow your business online.

IDX stands for Internet Data Exchange. It’s the technology that connects your website to your local MLS (Multiple Listing Service) database and displays property listings directly on your site. With IDX, your visitors can search live listings, view property details, filter results, and even save searches — all while staying on your branded website.

Without IDX, you risk sending visitors to third-party platforms like Zillow or Realtor.com, where you lose control over the experience — and the lead.

An IDX website gives you:

• Real-time property listings from your MLS
• Custom search filters and mapping tools
• Lead capture forms and property alerts
• SEO benefits from listing content
• A seamless user experience within your own site

We go far beyond embedding a generic feed. Our IDX websites are fully customized to reflect your brand, meet your goals, and provide your users with intuitive, mobile-friendly tools that work across all devices.

Features You Can Expect:

• Fully custom website design based on your branding and target market
• MLS integration using the best IDX providers, tailored to your region
• Advanced property search functionality, including filters, location-based search, map view, and more
• Featured listings and neighborhoods to showcase your top properties or areas
• Lead capture tools, including registration prompts, property alerts, and contact forms
• SEO optimization so your listings and pages can rank in Google
• Blog and content marketing integration to support local SEO
• Mobile-first design, ensuring great performance on phones and tablets
• Custom landing pages for locations, agents, or property types
• CRM and email marketing integration to help you manage leads and follow-ups

We work with leading IDX vendors and can recommend the right one based on your needs, MLS coverage, and feature set. Some of the common IDX platforms we support include:

• IDX Broker
• iHomefinder
• Showcase IDX
• Diverse Solutions
• Realtyna
• Sierra Interactive
• Flexmls IDX

Our team handles all the technical setup, plugin configuration, and customization. We’ll also make sure your chosen IDX integrates seamlessly with your website’s design and navigation.

We follow a structured, transparent process from strategy through launch:

We learn about your brand, market, competitors, and goals. We also identify your target MLS and recommend the right IDX provider.

We create a custom design aligned with your branding. You’ll get mockups for key pages such as the homepage, search results, and property listings.

We configure and customize your IDX solution, ensuring it blends seamlessly with your design and navigation structure.

We build your site using fast, clean, and responsive code. All key features, search tools, and forms are fully functional and mobile-ready.

We test your website for speed, compatibility, functionality, and lead capture performance. Once everything checks out, we launch your site and connect your domain.

We offer training and support so you can manage your listings, blog, and lead flow. Ongoing maintenance and SEO packages are available if you need them.

Real estate success is built on relationships — and relationships start with high-quality leads. That’s why every IDX website we build includes features designed to turn visitors into contacts.

• Custom calls-to-action on listings and blog posts
• Registration prompts to unlock search features
• Save search and email alert functionality
• “Request a showing” and “Schedule a call” buttons
• CRM integrations (HubSpot, Follow Up Boss, Mailchimp, etc.)
• Google Analytics and conversion tracking setup

Whether you’re an independent agent or a large brokerage, our websites help you grow your pipeline with qualified, actionable leads.

Your website should reflect more than just available homes — it should reflect your knowledge of the local market. We help position you as a trusted neighborhood expert by incorporating custom community pages, area guides, and lifestyle content.

Local SEO Optimization:

• Pages for each city, neighborhood, or ZIP code
• Optimized URL structures and meta descriptions
• Local keyword targeting to improve organic search visibility
• Blog integration for market trends, tips, and insights
• Schema markup and technical SEO best practices

We help you create a digital presence that’s both searchable and sharable — essential for building trust with today’s savvy homebuyers.