Passionate – Dedicated – Professional
driving success to your everyday business
Organic reach on social media is shrinking. Algorithms reward engagement — but they also prioritize paid content. If you want faster visibility, targeted reach, and scalable results, social media advertising is essential.
At Aethon Web, we manage high-performing paid social campaigns across all major platforms, helping brands drive real ROI — not just vanity metrics. Whether you’re promoting a product, building awareness, or generating leads, we craft and manage ad strategies that are data-backed, conversion-focused, and tailored to your business.
Passionate – Dedicated – Professional
What We Offer in Social Media Advertising Services
Our service is designed to be full-funnel: from strategy and creative to targeting, testing, optimization, and reporting. We act as your dedicated paid media team, whether you’re starting from scratch or scaling existing campaigns.
Platform & Audience Strategy
We determine which platforms make sense for your goals. Based on your ideal audience, we build platform-specific strategies for Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, or Twitter/X.
Campaign Objective Selection
We align ad campaigns with business outcomes:
- Awareness
- Traffic
- Conversions
- Lead generation
- Engagement
- Video views
- App installs
Each campaign is built with the right objective, funnel placement, and creative angle.
Targeting & Segmentation
Using first-party data, interest-based targeting, lookalikes, or advanced demographic filters, we create audience segments such as:
- Cold audiences (new customers)
- Warm leads (engaged users)
- Retargeting (past visitors)
- Custom segments based on CRM or email lists
Ad Creative & Copywriting
We help develop and optimize ad creatives, including:
- Image ads
- Carousel ads
- Video ads (short-form and vertical)
- Reels/Stories
- Lead form ads
- Collection and dynamic product ads
Our copy is direct, persuasive, and tailored to each step of the buyer journey.
Pixel & Conversion Tracking
We ensure your Facebook Pixel, TikTok Pixel, or LinkedIn Insight Tag is properly installed, tracking key events like page views, form fills, purchases, and more.
A/B Testing & Optimization
We test different ad formats, creatives, audiences, headlines, and CTAs. Every decision is based on data — not guesswork.
Budget Management
We manage your ad spend strategically, allocating budget across campaigns, scaling top performers, and pausing underperformers. Whether your budget is $500 or $50,000/month, we treat it like it’s our own.
Retargeting Campaigns
We re-engage warm leads, abandoned carts, and website visitors with tailored offers, reminders, and trust-building content to drive conversion.
Analytics & Reporting
You’ll receive performance reports with clear metrics:
- ROAS (Return on Ad Spend)
- CPA (Cost per Acquisition)
- CTR (Click-through Rate)
- Impressions and reach
- Audience insights
We also offer monthly strategy calls to review results and plan next steps.
Passionate – Dedicated – Professional
What Is Social Media Advertising?
Social media advertising involves running paid campaigns on platforms like Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, Twitter/X, and Snapchat. These platforms offer powerful targeting capabilities based on user interests, behaviors, demographics, and intent.
You can promote:
- Products and services
- Lead magnets or webinars
- Seasonal offers or discounts
- App installs
- Events or announcements
- Retargeting and abandoned cart follow-ups
With smart targeting and continuous optimization, paid social gives you predictable, scalable results — and a measurable return on every dollar spent.
Passionate – Dedicated – Professional
Why Invest in Paid Social?
Because organic reach isn’t enough.
Social media ads help you:
- Reach highly targeted audiences beyond your followers
- Control who sees your content and when
- Drive website traffic, sales, or leads with clear CTAs
- Retarget visitors who didn’t convert the first time
- Test messaging and creatives with real-time feedback
- Scale winning campaigns for greater ROI
Paid social is a fast-track to growth — especially when combined with a solid content and funnel strategy.
Passionate – Dedicated – Professional
Who Needs Paid Social Advertising?
This service is ideal for:
- eCommerce brands launching or scaling products
- Service-based businesses generating leads
- Local businesses wanting to drive foot traffic
- SaaS companies building awareness and driving trials
- Coaches and consultants selling courses or memberships
- Any business that wants to reach a larger, qualified audience quickly
If you want predictable customer acquisition and greater visibility, paid social is your most efficient option.
Why Choose Aethon Web?
We understand that every ad click costs money — so we treat your campaigns with precision and care.
- Meta, LinkedIn, and TikTok ad certified
- Performance-first approach — driven by ROAS and conversions
- Clear targeting strategy and funnel logic
- Data-backed decisions, not assumptions
- Collaborative with your team or in-house creative
- Transparent communication, no fluff
Whether you’re starting small or spending at scale, we manage every dollar with strategic intent.